{"id":2306,"date":"2018-10-08T16:16:42","date_gmt":"2018-10-08T14:16:42","guid":{"rendered":"https:\/\/www.advanced-rsm.com\/solutions\/modelos-predictivos\/"},"modified":"2019-02-18T15:50:24","modified_gmt":"2019-02-18T14:50:24","slug":"predictive-modelling","status":"publish","type":"page","link":"https:\/\/www.advanced-rsm.com\/en\/solutions\/predictive-modelling\/","title":{"rendered":"Predictive modelling and artificial intelligence"},"content":{"rendered":"\t\t
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Predictive modelling and artificial intelligence for Consumer Insights<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We make use of different analysis resources that AI provides us with to establish marketing management models which predict consumers’ behaviour.<\/p>

The work process is designed in a specific way in relation to the desired aim\u00a0and the information it is going to make use of.<\/p>

Due to the nature of this type of solution, a bespoke approach and development is required.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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In general, the development of these projects is carried in
four phases:<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tDecision on how the information is to be collected and data collecting
process set up\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tPreparation of the data: processing and categorisation\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tChoosing, training and validation of model \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tPrediction stage and results prediction\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fundamental Lines of WORK<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tSolutions geared to Social Media \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tThought out and developed to create an improvement model of the online reputation and of the brand image from content on social media.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tSolutions geared to Online Communities\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tAllow testing to a limited audience, managing diverse elements and content, and evaluating the answer and behaviour of subjects.\n
So, the effects of each managed variable generated in the Online Community are validated during the research and a management model is provided for its application in the real world.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Predictive modelling and artificial intelligence for Consumer Insights We make use of different analysis resources that AI provides us with to establish marketing management models which predict consumers’ behaviour. The work process is designed in a specific way in relation to the desired aim\u00a0and the information it is going to make use of. Due to … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2277,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2306","page","type-page","status-publish"],"acf":[],"yoast_head":"\nPredictive modelling and artificial intelligence - Advanced<\/title>\n<meta name=\"description\" content=\"Modelos Predictivos e Inteligencia Artificial para Consumer Insights. 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