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Digital Analysis
Analysis of new consumers on the internet to find out the steps they take and explain why they do what they do.
To do this, we follow their movements, we measure them, we analyse them and we connect directly with consumers to deep dive into their needs and motivations and understand the key aspects that determine why they buy on one website or why they avoid doing it on another.
To such effect, we track internet behaviour and adapt traditional qualitative and quantitative research techniques to better cater for the new consumer and new media types. As a result, we can explain situations and establish a strategic basis of knowledge on which management of the business can be supported.
For a study with this same type of target we carry out:
Recording internet browsing, including websites visited, time spent on websites, terms used while browsing, search queries, apps used and how much time spent on each.
Design of the journey which the client or user goes through, defining each stage, touch points and interactions in the process.
Analyse perceptions, behaviours, dialogues, interactions and ways that internet users react with one another on social media and the internet. It could be described as digital ethnography.
Online qualitative research with more resources for the consumer to express himself than through verbal or written discussion and over a larger time frame.
Similar to developed face-to-face interviews, but with specific platforms created for contact on digital devices.
Adapted to research needs on digital channels.
Usually several techniques are used in harmony to obtain a well-rounded vision and precise measurement.
