Menu
Predictive modelling and artificial intelligence for Consumer Insights
We make use of different analysis resources that AI provides us with to establish marketing management models which predict consumers’ behaviour.
The work process is designed in a specific way in relation to the desired aim and the information it is going to make use of.
Due to the nature of this type of solution, a bespoke approach and development is required.
In general, the development of these projects is carried in
four phases:
1
Decision on how the information is to be collected and data collecting
process set up
process set up
2
Preparation of the data: processing and categorisation
3
Choosing, training and validation of model
4
Prediction stage and results prediction
Fundamental Lines of WORK
Solutions geared to Social Media
Thought out and developed to create an improvement model of the online reputation and of the brand image from content on social media.
Solutions geared to Online Communities
Allow testing to a limited audience, managing diverse elements and content, and evaluating the answer and behaviour of subjects.
So, the effects of each managed variable generated in the Online Community are validated during the research and a management model is provided for its application in the real world.
So, the effects of each managed variable generated in the Online Community are validated during the research and a management model is provided for its application in the real world.
